internal tool · in production─◻✕
Performance cockpit
Conversion funnel and key figures for the sales management of a regional directorate (financial services)
0 of 10
businesses are actively engaging with AI
The German Mittelstand is well on its way: 41 % already use AI, 48 % are planning or discussing it. The question is no longer if, but how structured.
0 %
of AI users report significantly faster processes
Where AI is deployed with intent, routine workloads drop noticeably — at the same or better quality.
0 %
already achieve a significant profit contribution from AI
Most never get past pilot projects — it rarely fails on technology, but for lack of a plan. That is exactly where we start.
Sources: Bitkom, representative survey of 604 German companies with 20+ employees (Jan/Feb 2026) · McKinsey, “The State of AI” (Nov 2025, 1,993 organizations worldwide).
Services
Seven ways AI makes your business more profitable
No tech theatre. Every service starts with your processes — and ends with measurable time saved.
AI training & fundamentals
Your team learns to use AI safely and compliantly — hands-on rather than theoretical.
- Live workshops tailored to your team
- GDPR & EU AI Act explained in plain language
- Prompt & tool training on real day-to-day work
- AI policies & playbooks for your company
GDPR · EU AI Act
AI agents & automation
Recurring tasks run reliably in the background — your team gains time for what matters.
- Email, document & scheduling workflows
- Lead qualification & appointment setting
- Data research & automated reporting
- Connected to your CRM and file storage
Workflows · Agents
Making company knowledge usable
Contracts, folders, inboxes, people: we make your scattered knowledge searchable.
- A central knowledge base for your team
- Answers with sources instead of guesswork
- Contracts, emails & documents found instantly
- Fully on your own infrastructure if you wish
RAG · Knowledge base
Voice & chat agents
Reachable when your customers call or write — evenings and weekends included.
- Phone assistant with appointment booking
- Website chat that truly knows your offering
- Pre-qualification & summaries of enquiries
- Clean hand-over to your team
Phone · Website · Messenger
Software that truly fits
AI-assisted development delivers custom tools in days instead of months.
- Prototype before you commit to invest
- Tailor-made instead of off-the-shelf licences
- AI builds, experienced people review & secure
- Dashboards, calculators, internal tools, apps & more
Custom tools
Integrating existing systems
New processes, existing tools: we connect instead of replacing everything.
- Interfaces to CRM, telephony & file storage
- Step-by-step rollout without downtime
- Old and new systems working together
- Team onboarding included
Interfaces · Migration
Landing pages & websites
From conversion landing pages to a complete company website — fast, measurable, GDPR-compliant.
- Conversion landing pages with sign-up & automation
- Company websites with a content management system
- Technical SEO and fast loading times
- Forms connected directly to your systems
From idea to online
Process
From first conversation to a running solution
No mega-project, no risk: we work in manageable stages, each of which pays for itself.
1
Intro call
We listen: where does it hurt, what costs time, what should run better? You get a first, honest assessment.
2
Analysis
We look at your processes in concrete terms and identify where AI has the greatest leverage — prioritised clearly by value.
3
Implementation in stages
We start with the highest-impact building block. Every stage delivers a finished, usable result — before the next one begins.
4
Ongoing support
Training, fine-tuning, further development: we stay on board so the solution keeps working and grows with you.
About us
We haven’t just analysed your industry. We have lived it.
Behind peistrup24 is Olaf Peistrup — with around 25 years of experience in sales and team building, as a real estate agent, and in legal, insurance and financial consulting, office management, medicine and skilled trades.
That is why we understand how your business processes actually work — and where smart solutions save precious time and make your company more profitable.
Real estateFinancial servicesInsuranceLaw & notaryProperty managementSkilled tradesMedia & PRAuditingMedicineHospitalityIT
This experience is complemented by a strong network of independent specialists. Depending on the project, we assemble the right team from IT and automation, AI development, marketing, SEO and GEO, content, web development, UX/UI as well as graphic and communication design — individually for your company and your needs.
25+
years of professional experience
10+
industries experienced from the inside
28
employees hired & led
98 %
customer satisfaction
Figures from the career at estateMoments, OVB, Forvis Mazars and home3sixty (customer surveys & team building).
Work
Real projects.
No stock photos.
A selection of recent work: from sales analytics and financial tools to a browser game.
Security & legal
AI adoption on solid legal ground
In law, medicine and finance in particular, data protection is not a footnote. For us it is the starting point of every solution.
GDPR
Data protection from day one
Every solution is planned to be compliant from the start — with clear rules on which data goes where, and which data never leaves the building.
EU AI Act
Regulation in view
We map out which requirements the EU AI Act places on your specific use case — explained clearly and documented properly.
Hosted in DE
Your data stays in Germany
Where it makes sense, we rely on self-operated systems on German servers — full data sovereignty instead of an overseas black box.
Insights
Latest from the field
Plain language instead of buzzwords: what AI really delivers for SMBs today.
Empfiehlt die KI Ihr Unternehmen – oder Ihre Konkurrenz?
Kunden lassen sich Anbieter zunehmend von KI erklären und vergleichen. Wie deutsche KMU ihre Leistungen auffindbar und überprüfbar machen – mit drei Praxisbeispielen und einem einfachen Selbsttest.
Read more →
Vom Gespräch zur Handlung: KI-Sprachassistenten werden zum Werkzeug im Arbeitsalltag
KI-Sprachassistenten verbinden Gespräch und Werkzeugnutzung. Mein Praxistest mit ChatGPT zeigt, wie Rechercheergebnisse direkt in Google Sheets festgehalten werden – und welches Potenzial daraus für KMU entsteht.
Read more →
Was kostet ein Meeting wirklich? Drei Rechenbeispiele und wo KI Zeit spart
Ein wöchentliches Teammeeting kostet schnell 25.000 bis 55.000 Euro im Jahr, ohne dass es in einer Budgetzeile auftaucht. Drei Rechenbeispiele zeigen, wie sich die Kosten zusammensetzen, welche Teile eines Meetings sich mit KI und Automatisierung verkürzen lassen und welche bewusst live bleiben sollten.
Read more →Frequently asked
What companies want to know before the first conversation
The seven questions that come up most often in first conversations — answered here.
What does a first conversation cost?
Nothing. It takes about 30 minutes, is free of charge and comes with no obligation. You describe where things are stuck, and you get an honest assessment of whether and where AI makes economic sense in your case. No invoice follows, and no commitment.
What does a project cost?
That depends on scope — which is why we work in stages rather than one large project. Each stage is quoted in advance and delivers a finished, usable result. After each stage you decide anew whether to continue. Your risk is therefore limited to the next stage, and you never pay for a project that turns out to be a dead end along the way.
How long until the first usable result?
Usually two to four weeks, depending on the type and scope of the project. The first conversation is followed by a short analysis of your processes, then implementation starts with whichever building block offers the greatest leverage. The first result is not a prototype to look at, but something your team uses from day one.
Does our data stay in Germany?
Where you want it to: yes. We run knowledge systems, automations and databases on German servers that we administer ourselves — your data then leaves neither the country nor our control. For language models this holds only in part: the most capable models run in the United States. We tell you in advance which tasks a European or locally hosted model handles just as well, and where the difference matters — and you decide. What data a model gets to see at all is put in writing in every case.
Does the EU AI Act apply to us?
Probably yes, but usually less dramatically than feared. Since 2 August 2026, transparency obligations apply to small and medium-sized businesses too — for instance disclosing that customers are talking to an AI system. High-risk applications are rarer than press coverage suggests. We assess your specific use case and document it properly; the seven steps are set out in detail in our article on the EU AI Act.
Do we need our own IT staff for this?
No. Most of our clients have no IT department. We connect to the tools already running at your company instead of replacing everything, and we handle setup and operation. Whatever your team needs to know, we teach them — that is what the training is for.
What if it turns out AI brings us nothing?
Then we say so. Not every process gets better with AI, and an honest no in the first conversation is cheaper than a project nobody needs. We make our living from our work paying off for you — not from selling you technology. If the leverage lies elsewhere, in a tidied-up workflow rather than a model, we say that too.
Free & without obligation
Which processes cost you
time every single week?
In a free intro call we identify needs, opportunities and a sensible strategy for your business together — individually, not off the shelf.
✓ Honest assessment at eye level✓ Concrete next steps✓ 100 % confidential
Prefer to write?
A quick question, a big project or just an informal chat. I usually reply within one working day.
Prefer direct contact?olaf@peistrup24.de +49 30 92105099